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The digital marketing industry is constantly transforming, presenting both opportunities and obstacles. One of the most pressing challenges facing advertisers today is ad fraud, a pervasive issue that can deplete advertising ad tech guide budgets and damage brand reputation. To combat this growing menace, it's essential to analyze the various types

Banner ads are a prevalent type of online advertising that appear on websites. They come in various sizes, from small rectangular displays to larger, extensive banners that dominate the page. These DSP platforms tools media aim to engage users' interest and showcase products, services, or businesses. Traditionally, banner ads are static graphics H